What is Customer Relationship Management Software?


A CRM application is used to manage interactions with prospects, customers, clients and/or partners. It tracks activity across all departments: marketing, sales and service. Core applications closely align with these departments. They include sales force automation, marketing automation and service and support. CRM aims to increase customers, revenue and customer satisfaction. An example vendor is Oracle.

With the development of technology, more and more businesses are coming into existence. Every organization wants to deliver excellent service to their client and for this, they use all possible ways. Web Based CRM software is widely in use as these are very efficient and make the workforce smooth. This CRM software offers a business the capacity to assign, create and manage requests of the customers. It brings a sort of collaboration among the clients as well as employees and thereby increases the productivity.

ACG Infotech Limited is a leading CRM Software Solutions company in India offers Web Based CRM, Open Source CRM solutions to the clients. Customer Relationship Management software also let you manage the employee details efficiently in a hierarchical way, which is a biggest advantage of this software.


Key Modules of the application


  • ● Lead Management
  • ● Sales Management
  • ● Purchase Management (FG & Spares)
  • ● Inventory Management (FG & Spares)
  • ● Service Management
  • ● Service Alerts
  • ● Supply Chain Management
  • ● Supplier Management
  • ● Multi level Inventory
  • ● Dispatch and Delivery
  • ● User Access Security Management
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